A Branch of the American
Counseling Association
Goal A of Strat
A Branch of the American
Counseling Association
Strategic Plan
A Branch of the American
Counseling Association
Strategic Plan Goals
STRATEGY
2005-2006
2006-2007
2007-2008
Identify, develop, maintain, and
expand communication
relationships with local media.
1) Region Presidents will promote
communication links with local
media in their region.
2) Media Committee will follow-up
with the identified local media.

3) PPL Advocacy Committee will
team with division presidents in
promoting the profession
generically and its various
specialties.
4) Region Presidents will
promote communication links
with local media in their region.

5) Media Committee will follow-up
with the identified local media.

6) PPL Advocacy Committee will
team with division presidents in
promoting the profession
generically and its various
specialties.
7) Region Presidents will promote
communication links with local
media in their region.

8) Media Committee will follow-up
with the identified local media.

9) PPL Advocacy Committee will
team with division presidents in
promoting the profession
generically and its various
specialties.
Educate the public regarding
counseling and the services that
counselors provide.
1) President will charge an
advocacy subcommittee with
providing initial supportive
advocacy efforts on behalf of KCA
Members.

2) Advocacy Committee will work
with KSCA to initiate cooperative
written contacts to administrators
and legislators to promote and
advocate for school counselors
and school counseling programs.

3) KCA President and KSCA
President will initiate
presentations or vendor booths at
School Administrator Conference.

4) PPL Advocacy will work with
other divisions to develop a
cooperative advocacy plan.
5) President will charge an
providing initial supportive
advocacy efforts on behalf of KCA
members.

6) Advocacy Committee will work
with KSCA to initiate cooperative
written contacts to administrators
and legislators to promote and
advocate for school counselors
and school counseling programs.

7) KCA President and KSCA
presentations or vendor booths at
School Administrator Conference.

8) PPL Advocacy will work with
other divisions to develop a
cooperative advocacy plan.
advocacy subcommittee with
providing initial supportive
advocacy efforts on behalf of KCA
members.

10) Advocacy Committee will work
with KSCA to initiate cooperative
written contacts to administrators
and legislators to promote and
advocate for school counselors
and school counseling programs.

11) KCA President and KSCA
President will initiate
presentations or vendor booths at
School Administrator Conference.

12) PPL Advocacy will work with
other divisions to develop a
cooperative advocacy plan.
Design and implement advocacy
training for members and leaders
at all levels.
1) PPL Advocacy Committee will
develop programs and strategies
to train and assist all members in
advocacy for counseling and
counselors.
2) PPL Advocacy Committee will
provide programs and strategies
to train and assist all members in
advocacy for counseling and
counselors.
3) PPL Advocacy Committee will
provide programs and strategies
to train and assist all members in
advocacy for counseling and
counselors.
Identify and develop collaborative
relationships with organizations
with which we share common
concerns.
1) Executive Council will consider
expanding mutual activities where
appropriate.

2) PPL Chair will maintain and
expand relationships with
identified organizations.
3) The Executive Council will
consider expanding mutual
activities where appropriate.

4) The Executive Council will
maintain and expand
relationships with identified
organizations.
5) The Executive Council will
consider expanding mutual
activities where appropriate.

6) The Executive Council will
maintain and expand
relationships with identified
organizations.
A1
A2
A3
A4
GOAL A: Increase public awareness and advocacy for the counseling profession.
GOAL B: Develop and implement a set of strategies that respond to the needs of a diverse membership.
STRATEGY
2005-2006
2006-2007
2007-2008
Identify needs of members and
potential members.
1) Membership Committee Chair
will survey members and potential
members.
2) Membership Committee Chair
will survey members and
potential members.
3) Membership Committee Chair
will survey members and potential
members.
Address diverse needs and
issues through association
activities and media..
1) President Elect, President Elect-
Elect and Region and Division
Presidents will continue to
promote and encourage region
and division programs at
convention and through
newsletter.

2) Media Committee Chair will
provide more information
members via the web and web-
based services including
newsletter…

3) Message Board for members
to address their needs.
3) President Elect, President
Elect-Elect and Region and
Division Presidents will continue
to promote and encourage region
and division programs at
convention and through
newsletter.

4) Media Committee Chair will
provide more information to
members via the web and
web-based services including
newsletter...

5) Message Board for members
to address their needs
3) President Elect, President
Elect-Elect and Region and
Division Presidents will continue
to promote and encourage region
and division programs at
convention and through newsletter.

4) Media Committee Chair will
provide more information to
members via the web and
web-based services including
newsletter...

5) Message Board for members to
address their needs
Increase appreciation of benefits
of KCA members and potential
members.
1) Executive Secretary will
increase contacts with all
members by utilizing e-mail for
periodic contacts.

2) Welcome and inform new
members and continuing
members of the benefits of the
organization, KCA divisions, and
regions.
3) Executive Secretary will
increase contacts with all
members by utilizing e-mail for
periodic contacts.

4) President and Executive
Council will welcome and inform
new members and continuing
members of the benefits of the
organization, KCA divisions, and
regions.

5) Executive Secretary will
establish a system for thanking
employees for professional
development opportunities.

6) Board members call
membership to encourage
participants for membership
retention.
7) Executive Secretary will
increase contacts with all
members by utilizing e-mail for
periodic contacts.

8) President and Executive
Council will welcome and inform
new members and continuing
members of the benefits of the
organization, KCA divisions, and
regions.

9) Executive Secretary will
establish a system for thanking
employees for professional
development opportunities.

10) Explore Insurance for
Counselors.
Increase appreciation of benefits
of KCA members and potential
members.
1) Executive Secretary will
increase contacts with all
members by utilizing e-mail for
periodic contacts.

2) Welcome and inform new
members and continuing
members of the benefits of the
organization, KCA divisions, and
regions.
3) Executive Secretary will
increase contacts with all
members by utilizing e-mail for
periodic contacts.

4) President and Executive
Council will welcome and inform
new members and continuing
members of the benefits of the
organization, KCA divisions, and
regions.

5) Executive Secretary will
establish a system for thanking
employees for professional
development opportunities.

6) Board members call
membership to encourage
participants for membership
retention.
7) Executive Secretary will
increase contacts with all
members by utilizing e-mail for
periodic contacts.

8) President and Executive
Council will welcome and inform
new members and continuing
members of the benefits of the
organization, KCA divisions, and
regions.

9) Executive Secretary will
establish a system for thanking
employees for professional
development opportunities.

10) Explore Insurance for
Counselors.
Increase involvement and develop
a sense of ownership among all
members.
1) Each Executive Council
member will increase personal
contacts and discussion with
current members during
convention.
2) Each Executive Council
member will increase personal
contacts and discussion with
current members during
convention.
3) Each Executive Council
member will increase personal
contacts and discussion with
current members during
convention.
Provide opportunities for
networking and social interaction.
1) Executive Secretary will develop
a directory of members in
electronic web-based formats.

2) Executive Secretary will develop
a list serve for sharing ideas and
networking.

3) Executive Secretary will
designate new members, list
specialization, and develop
speaker bureau.
 
1) Past President, working with
the Professional Dev. Team, will
develop a formal Mentoring
program.

2) President will develop and use
boundary breaker activities at KCA
events.

3) Executive Council members will
initiate personal contacts with
members and potential members
at KCA, region, or division
meetings.

4) Executive Secretary will develop
a directory of members in
electronic web-based formats.

5) Executive Secretary will develop
a list serve for sharing ideas and
networking.

6) Executive Secretary will
designate new members, list
specializations, and develop
speaker bureau.
Provide professional growth
opportunities for members.
1) Professional Preparation,
Standards, and Ethics Committee
Chair will assist members in
earning CEU’s for convention,
region and division programs,
and workshops and identify and
facilitate other professional
development opportunities for
members.

2) Each division will sponsor
(provide or arrange for) at least
one breakout session at every
convention.

3) President Elect-Elect will use
previous convention survey
results to plan and conduct a
current survey for Executive
Council review.
4) Professional Preparation,
Standards, and Ethics Committee
Chair will assist members in
earning CEU’s for convention,
region and division programs,
and Drive-In workshops and
identify and facilitate other
professional development
opportunities for members.

5) Each division will sponsor
(provide or arrange for) at least
one breakout session at every
convention.

6) President Elect-Elect will use
previous convention survey
results to plan and conduct a
current survey for Executive
Council review.

7) Develop CEU Form on web
site for Regional Division to use.
8) Professional Preparation,
Standards, and Ethics Committee
Chair will assist members in
earning CEU’s for convention,
region and division programs, and
workshops and identify and
facilitate other professional
development opportunities for
members.

9) Each division will sponsor
(provide or arrange for) at least
one breakout session at every
convention.

10) President Elect-Elect will use
previous convention survey results
to plan and conduct a current
survey for Executive Council
review.

11) Program committee will be
restructured so that there is more
Div. & Regional involvement in the
development & implementation of
the conference. Div. & Reg. will be
responsible for more sessions &
types of session to meet
membership needs
Develop and publicize resources
for member use.
1) Media Committee Chair will
propose a plan for developing and
sharing resources with members
and among members.
2) Media Committee Chair will
propose a plan for developing
and sharing resources with
members and among members.
3) Media Committee Chair will
propose a plan for developing and
sharing resources with members
and among members.
Strongly encourage all students in
counseling programs to
participate as members of KCA
through appropriate regions and
divisions.
1) Membership Committee Chair
will involve each of the counselor
education institutions in
promoting membership in KCA as
the professional thing to do.

2) President will implement a
formal graduate student
involvement program.
3) Membership Committee Chair
will involve each of the counselor
promoting membership in KCA
as the professional thing to do.

4) President will implement a
formal graduate student
involvement program.

5) Get a student KCA
representative on each campus
to encourage, promote
involvement in KCA.
6) Graduate Student Chair will
involve each of the counselor
education institutions in
promoting membership in KCA as
the professional thing to do.

7) President will develop a formal
graduate student involvement
program.
B1
B2
B3
B4
B5
B6
B7
B8
GOAL E: Provide leadership in public policy and legislation
GOAL C:  Enhance respect for and recognition of human dignity and diversity.
STRATEGY
2005-2006
2006-2007
2007-2008
Provide professional
development and media
materials related to human dignity
and diversity.
1) Newsletter editor will create a
diversity column in the KCA News.

2) Human Rights Committee will
research training opportunities for
diversity training and publish
these opportunities in the
newsletter and on the website.
3) Human Rights Committee will
research training opportunities for
diversity training and publish
these opportunities in the
newsletter and on the website.
diversity column in the KCA News.

5) Human Rights Committee will
research training opportunities for
diversity training and publish
these opportunities in the
newsletter and on the website.

6) Explore ways to address
issues of the aging.
Provide at least one presentation
to human dignity and diversity at
each KCA Convention.
1) Convention Committee Chair
will specifically include a
minimum of one program on
diversity issues.

2) Human Rights Committee will
be charged to ensure at least one
program will be presented at
convention.

3) PPL Chair will identify
recommended positions to be
taken.

4) Executive Council will decide
on positions to be taken.

5) PPL Chair will publicize the
position and reasons for advocacy.
6) Convention Committee Chair
will specifically include a
minimum of one program on
diversity issues.

7) Human Rights Committee will
be charged to ensure at least one
program will be presented at
convention.

8) PPL Chair will identify
recommended positions to be
taken.

9) Executive Council will agree on
positions to be taken.

10) PPL Chair will publicize the
position and reasons for
advocacy.
will specifically include a
minimum of one program on
diversity issues.
12) Human Rights Committee will
be charged to ensure at least one
program will be presented at
convention.
Develop, maintain, and publish a
library resource list.
1) Media Committee Chair will
provide a place on the website for
library.

2) President will solicit additional
contributions for the human rights
database.
3) Media Committee Chair will
provide a place on the website for
library.

4) President will solicit additional
contributions for the human rights
database.
5) Media Committee Chair will
provide a place on the website for
dignity and diversity resource
library.

6) President will solicit additional
contributions for the human rights
database.

7) Media Chair will update the
human rights database yearly.
C1
C2
C3
GOAL D:  Promote unity of purpose and diversity of practice.
STRATEGY
2005-2006
2006-2007
2007-2008
Identify and acknowledge the
commonalities among all
counselors.
1) President will use various
media to assist members in
identifying commonalities among
all counselors.
2) President will use various
media to assist members in
identifying commonalities among
all counselors.
N/A
Identify and give recognition to the
unique contributions of KCA
members.
1) Awards Committee Chair will
propose and Executive Council
approve revisions of the
nomination process to make it
more user-friendly.
2) Awards Committee Chair will
propose and Executive Council
approve revisions of the
nomination process to make it
more user-friendly.
3) Awards Committee Chair will
propose and Executive Council
approve revisions of the
nomination process to make it
more user-friendly.
Publish materials and information
that is inclusive of the needs and
interests of all KCA entities.
1) Each region president assign a
“highlight chair” to identify people
with outstanding achievements.

2) Regional “highlight chair” will
submit articles about the
individuals selected to KCA News
editor who will publish as space
permits and/or for publishing in
region/division newsletters.
 
3) Media will publish articles
related to mental health issues in
the newsletter and/or website.
Increase understanding and
cooperation among divisions.
 
 
1) President and Region and
Division Support Committee will
continue to encourage
collaboration and cooperation
including joint meetings where
appropriate.
Address the needs of struggling
divisions.
1) President will implement
strategies, programs and a KCA
active Region and Division
Support Committee.

2) Region and Division Support
Committee will organize
commercials during convention
regarding the benefits of each
specific division.

3) Convention Committee Chair
will create separate division
meetings @ conferences to avoid
double booking of divisions @
conferences.

4) Media Committee will provide
resources to divisions such as
possible speakers to attend
division meetings.

5) Division leaders and current
members will provide personal
invitations to meetings and
conferences.
 



6) President will implement
strategies, programs, and a KCA
active Region and Division
Support Committee.

7) Region and Division Support
Committee will organize
commercials during convention
regarding the benefits of each
specific division.

8) Convention Committee Chair
will create separate division
meetings @ conferences to avoid
double booking of divisions @
conferences.

9) Media Committee will provide
resources to divisions such as
possible speakers to attend
division meetings.

10) Division leaders and current
members will provide personal
invitations to meetings are
conferences.
D1
D2
D3
D4
D4
STRATEGY
2005-2006
2006-2007
2007-2008
Seek financial support for
legislative activities and lobbying
efforts.
 
 
1) Invite lobbyist to convention for
update.
Foster communication between
members and legislators and
between members and other
agencies regarding the
counseling profession.
 
 
1) Develop guidelines.
Provide training on public policy
and legislation for members of
the counseling profession.
1) PPL Committee Chair will
submit updates and news articles
for each issue of the KCA News.

2) PPL Committee Chair will
provide breakout session at
annual KCA convention.
3) PPL Committee Chair will
submit updates and news
articles for each issue of the KCA
News.

4) PPL Committee Chair will
provide breakout session at
annual KCA convention.
5) PPL Committee Chair will
submit updates and news articles
for each issue of the KCA News.

6) PPL Committee Chair will
provide breakout session at
annual KCA convention.
Foster ongoing interaction
between counselors and
legislators through planned
annual activities.
 
1) PPL Committee will organize
written and personal contact
opportunities for counselors with
state and/or national legislators.
 
E1
E2
E3
E4
GOAL F: Prepare and nurture effective leaders for the Association
STRATEGY
2005-2006
2006-2007
2007-2008
Recognize the contribution of
counselors.
1) Awards committee, region and
division presidents will assist in
identifying counselors who have
made a contribution to the
profession.
2) Awards committee, region and
division presidents will assist in
identifying counselors who have
made a contribution to the
profession.
 
Utilize former association leaders
in advisory roles to help mentor
incoming association leaders.
1) Past President will plan,
implement, monitor, evaluate, and
refine a mentoring system to
insure that incoming region and
division presidents, officers, and
committee chairs are guided
regarding their leadership in the
organization.

2) Past President will involve other
past presidents as mentors to the
Executive Board (Officers), and
past association officers (KCA
Region, and Division) and
Committee Chairs in mentoring
new Executive Council members.
3) Past President will plan,
implement, monitor, evaluate,
and refine a mentoring system to
insure that incoming region and
division presidents, officers, and
committee chairs are guided
regarding their leadership in the
organization.

4) Past President will involve
other past presidents as mentors
to the Executive Board (Officers),
and past association officers
(KCA Region, and Division) and
Committee Chairs in mentoring
new Executive Council members.
5) Past President will plan,
implement, monitor, evaluate, and
refine a mentoring system to
division presidents, officers, and
committee chairs are guided
regarding their leadership in the
organization.

6) Past President will involve other
Executive Board (Officers), and
past association officers (KCA
Region, and Division) and
Committee Chairs in mentoring
new Executive Council members.
Provide one-on-one
encouragement to colleagues to
participate in their professional
organization and conferences.
1) All members of KCA Executive
Council will encourage
colleagues to attend convention
and increase their involvement in
the association.
2) All members of KCA Executive
Council will encourage
colleagues to attend convention
and increase their involvement in
the association.
3) All members of KCA Executive
Council will encourage
colleagues to attend convention
and increase their involvement in
the association.
Apply for Midwest ACA Emerging
Leader grants each year to
encourage new involvement in
leadership.
1) Executive Board will identify an
Emerging Leader and write an
ACA Midwest grant application for
attendance at Midwest Fall LDC.
2) Executive Board will identify an
Emerging Leader and write an
ACA Midwest grant application for
attendance at Midwest Fall LDC.
3) Executive Board will identify an
Emerging Leader and write an
ACA Midwest grant application for
attendance at Midwest Fall LDC.
Provide transition into KCA
leadership roles through
leadership development training.
summer KCA Executive Council
leadership transition workshop for
individuals assuming leadership
responsibilities as members of
the KCA Executive Council.

2) President will establish and
charge a leadership development
task force to organize and/or
coordinate, monitor and evaluate
the relevant components of an
effective leadership development
program.

3) Leadership Committee will
create a leadership development
institute to help individuals in the
field understand general
leadership concepts, understand
KCA leadership responsibilities
and procedures, become
acquainted with current KCA
leaders, and promote
organizational involvement in KCA
and its divisions and regions.

4) Leadership Committee will
provide workshops on leadership
skills to leaders of divisions and
regions.
5) President will continue the
summer KCA Executive Council
leadership transition workshop
for individuals assuming
leadership responsibilities as
members of the KCA Executive
Council.

6) President will establish and
charge a leadership development
task force to organize and/or
coordinate, monitor and evaluate
the relevant components of an
effective leadership development
program.

7) Leadership Committee will
create a leadership development
institute to help individuals in the
field understand general
leadership concepts, understand
KCA leadership responsibilities
and procedures, become
acquainted with current KCA
leaders, and promote
organizational involvement in KCA
and its divisions and regions.

8) Leadership Committee will
provide workshops on leadership
skills to leaders of divisions and
regions.
9) President will continue the
summer KCA Executive Council
leadership transition workshop for
individuals assuming leadership
responsibilities as members of
the KCA Executive Council.
Involve experienced association
leaders in the development and
coordination of a mentoring
program for future association
leadership.
1) Involve present and former
Region and Division officers in
identifying and promoting
potential leaders who are as yet
not involved.
2) Assign specific tasks to
Executive Council members and
or regions and divisions.
3) Assign specific tasks to
Executive Council members and
or regions and divisions.
F1
F2
F3
F4
F5
F5
GOAL G: Maintain and promote a strategic and collaborative planning culture.
STRATEGY
2005-2006
2006-2007
2007-2008
Maintain a strategic planning
committee composed of current
executive members appointed by
the President to review and revise
the KCA Strategic Plan.
1) President will appoint the Chair
of the Strategic Planning
Committee.
2) President will appoint the Chair
of the Strategic Planning
Committee.
3) President will appoint the Chair
of the Strategic Planning
Committee.
Provide opportunities for the
Executive Council and members
to provide feedback and
suggestions to the strategic
planning committee.
1) Region Presidents will involve
all of their members in
considering the strategic plan,
and giving feedback to the
Committees Chair.

2) Division Presidents will
encourage discussion of the
strategic plan and will share
feedback with the Committee
Chair.

3) Committee Chairs and officers
will offer input as it applies to their
assigned focus.

4) KCA President will allocate a
segment of each executive
Council meeting for focus on
strategic
planning-(implementation, review,
or revision of the plan).
5) Region Presidents will involve
all of their members in
considering the strategic plan,
and giving feedback to the
Committees Chair.

6) Division Presidents will
encourage discussion of the
strategic plan and will share
feedback with the Committee
Chair.

7) Committee Chairs and officers
will offer input as it applies to their
assigned focus.

8) KCA President will allocate a
segment of each executive
Council meeting for focus on
strategic
planning-(implementation,
review, or revision of the plan).
9) Region Presidents will
communicate to their members in
considering the strategic plan,
and giving feedback to the
Committees Chair.

10) Division Presidents will
encourage discussion of the
strategic plan and will share
feedback with the Committee
Chair.

11) Committee Chairs and
officers will offer input as it applies
to their assigned focus.

12) KCA President will allocate a
segment of each executive
Council meeting for focus on
strategic
planning-(implementation, review,
or revision of the plan).
The committee will present the
strategic plan to the Executive
Council for review, refinement,
extension, and approval.
1) Committee Chair will facilitate
the Executive Council review of the
2) Committee Chair will facilitate
the Executive Council review of
the current plan and the
development of the new third year
of the plan.
3) Committee Chair will facilitate
the Executive Council review of the
current plan and the development
of the new third year of the plan.
The Executive Council and
officers will operate under the
direction of the Strategic Plan in
making decisions.
1) President will focus the
Executive Council on
implementation of the plan.
2) President will focus the
Executive Council on
implementation of the plan.
3) President will focus the
Executive Council on
implementation of the plan.
G6
G7
G8
G9